There might be no bigger boom in media than podcasts.
When the first podcast was released in 2004, nobody could have known just how big the market would grow. But as we stand here in 2021, we are looking at a $14.25 billion industry.
Not only that, it’s growing. Fast.
By 2028, the podcast market is projected to grow to more than 6X its current size.
Today, there are more than 2 million podcasts available for consumption. However, the industry is segmented into the haves and the have-nots.
While the top earners receive more than a hundred-thousand dollars per episode, there are rules on some of the most popular platforms that prohibit podcasts from running ads unless they meet a per-episode download threshold.
The net result is an overwhelming majority of creators rendered unable to monetize their hard work, and as a result, a large number of advertisers unable to reach valuable segments of their target markets.
Podetize is a platform that allows all podcasters to advertise, opening the door to a more equitable system. By combining production services with hosting and advertising platforms, Podetize serves as one-stop-shop for all things podcasts, creating an ecosystem that rewards creators and advertisers.
In the above pitch video, Podetize founder Tracy Hazzard breaks down the inspiration behind this startup, its business model, plans for growth and much more. Plus, at the end, you’ll hear her answer questions from Brian Mitchell, Shark Tank casting producer Brandon Andrews and KingsCrowd founder and CEO Chris Lustrino.
The Research Team