Neil here.

One of the industries that could completely turn our world’s environmental crisis on its head is also on the brink of utter chaos.

I’m talking about recycling – a subsector of the global waste industry that’s expected to hit $376 billion by 2024 alone.

To me, it’s no surprise that recycling is such a massive industry, because the benefits of recycling are endless.

Not only does recycling reduce landfill waste, but it also saves energy, mitigates pollution, and strengthens local economies by reusing domestic materials.

However, in recent years, the global recycling industry has shifted into turmoil, exacerbating an environmental crisis greater than anything we’ve ever seen before.

And much of this turmoil has to do with global policy. Here’s what happened:

For the past 25 years or so, China had handled nearly half of the world’s plastic recycling waste. But all of that waste – much of which was contaminated to begin with – began to overwhelm Chinese processing facilities, prompting the country to ban the import of most plastics in January 2018.

Since their ban, called the National Sword policy, the rest of the world has had to completely reframe where and how they can process their recycled materials… and it hasn’t been pretty.

Around the world, more plastic materials than ever before have ended up in landfills and incinerators… or simply on the streets, in rivers, or in the ocean.

And as countries race to find a new market for their plastics, they’ve either run into much higher processing fees or a lack of infrastructure available to handle the onslaught of materials.

Ultimately, this has raised global concerns about pollution, contamination, and economic security at unprecedented scale.

But even before China’s policy change, the recycling industry wasn’t looking all that great to begin with… especially in the United States.

A 2019 study by global risk-assessment firm Verisk Maplecroft reported that while the United States only accounts for 4% of the world’s population, it generates 12% of the world’s garbage.

And our recycling rates aren’t much better.

The same report indicates that the U.S. recycles about 35% of its total garbage… compared to about 68% in countries like Germany. Basically, the U.S. is the only developed nation whose waste generation is greater than its recycling capabilities.

In other words, the same recycling mechanisms we’ve relied on for years just aren’t cutting it anymore. We’ve got some serious work to do… and we have to get it done fast.

It’s going to take a whole lot of innovation, new technology, and grit to turn the corner and keep the recycling industry growing as it has in the past.

If we don’t, we ultimately run the risk of destroying the planet with our own garbage.

Now, all of this news may sound bleak… but truth be told, there’s always a silver lining.

Because where there are critical unmet needs like this, there are also teams of incredibly creative entrepreneurs ready to step up to the challenge.

That’s one of my favorite things about the startup world. Entrepreneurs have the hustle necessary to tackle the most daunting issues… even if it means wiping the slate clean a few times to get it right.

And as always, innovation like this can create unbelievable moneymaking opportunities for folks who take advantage of it.

That’s why I want to let you in on one of the most world-changing companies I’ve ever seen.

It’s a company that’s solving the global waste crisis by recycling materials you never would have thought were recyclable… like cigarettes, diapers, soiled plastics, and more.

They create programs for massive companies that want their own recycling initiatives, and they’re already working with corporations like Walmart, Colgate, and Proctor & Gamble… who have committed over a combined $3 billion to this initiative.

In fact, this company has already signed deals with 17 Fortune 500 companies. Think Bacardi, Lowe’s, Coca-Cola, The North Face, Gerber, Staples… the list goes on and on.

As you can see, the big guys know that this company is special, and here’s why:

The founder of this startup is a genius-level entrepreneur. His company is solving a massive problem, and they’re the only company on the planet that can do it.

In short, this company checks every single one of my boxes.

And today, I’m inviting you into our Private Dealroom analysis of this company and two others that are shattering their respective industries.

You’ll get all the information you need… and you’ll learn exactly how you could see lifechanging returns from a single investment.

Just click here to enter the Private Dealroom. Your access password is JULY2020.

I’ll see you there.

Until next time,

Neil Patel