In the startup world, everything moves in double-time.

Businesses pop up like weeds, make and spend cash seemingly instantly, and fail or fledge in less time than it takes for some humans to learn how to talk. Raises start, fill, and end in the course of just a few weeks or months.

That breakneck operating speed is grueling but necessary. Startups and their founders need to be scrappy – they need to dodge punches, adapt to change, iterate and re-iterate, and develop their product or service faster and better than a bigger, more established company would be able to. That agility is what gives them an edge over the big dogs.

Still, sometimes it’s important to stop for a moment, breathe, and question whether things need to move as quickly as they do. Here’s why: important decisions take time.

Deciding whether to invest in a startup? That’s an important one.

That’s why it drives me up the wall when a founder is harassing me to make my decisions on their timeline. I don’t rush into investments blindly, and I don’t put up with people who try to force me.

Neither should you.

Check out the video above to learn how to stick to your guns – without missing out on important deals.

Until next time,

Neil Patel