Neil here.
The world’s most profitable companies aren’t successful because of the products they sell or the services they provide. Far from it, actually.
In fact, products and services are only a small part of what makes these companies so powerful.
The true power of a company lies in its customers… and more specifically, its customers’ information. I’m mainly talking about online companies here.
They have access to sophisticated technology that allows them to make better sales decisions based on their consumer data. Every single ecommerce website uses it, and at the end of the day, it’s what rakes in so much money for these companies.
Let’s look at Instagram, for example.
When you think of Instagram, what comes to mind? If I had to guess, I’d say you (and most people, including me), think about Instagram first and foremost as a photo-sharing app.
It’s so easy to spend hours scrolling through the photos and stories of other people who look like they’re having the time of their life. That’s exactly where the app gets you.
You see, Instagram’s success doesn’t come from the number of people who use it… or the volume of photos uploaded each day… or the number of times someone likes or comments on a post.
Underneath all of that photo-sharing, Instagram is actually one of the most sophisticated advertising platforms in the world. Its main product is the consumer data it collects to personalize the advertisements you see on your feed as you scroll through.
It works, too. Around 130 million Instagram users click through on shopping posts every single month. And 50% of the people who see a product or service on the app will visit the corresponding website to make a purchase.
Overall, Instagram made a whopping $13.86 billion in ad revenue last year, and that number is expected to hit upwards of $18 billion this year.
But Instagram isn’t alone. Every ecommerce website already does this, and it’s one of the reasons why the sector is booming so much in comparison to brick-and-mortar.
And it all has to do with an intelligent vending machine. I’ll explain.
I recently spoke with the founder of a company that has developed patented software to take traditional vending machines straight to the future.
The software can analyze foot traffic, anonymous customer demographics, inventory, click-through and conversion rates, and more… in real time.
These analytics can give brick-and-mortar stores a valuable revenue boost by providing data that helps them make better decisions that will optimize their sales.
And more than that, I think there’s a massive opportunity here for investors across the board. We’ve spent a long time talking about opportunities in ecommerce, but I also think the next generation of commerce-related technology will focus on reviving traditional shopping as we know it.
The company I just spoke with is doing it right now, and they have literally zero competition. Any other company who steps into this space will have a long way to go if they want a shot at competing with this startup.
Not to mention, this startup is accepting investors right now. I’m breaking down the details today, and I hope you’ll tune in.
This is one of the greatest portfolio opportunities I’ve ever seen in the startup world, but it likely won’t be open for long.
Just click here to get all the details.
I’ll be back soon with another update.
Until next time,
Neil Patel
The world’s most profitable companies aren’t successful because of the products they sell or the services they provide. Far from it, actually.
In fact, products and services are only a small part of what makes these companies so powerful.
The true power of a company lies in its customers… and more specifically, its customers’ information. I’m mainly talking about online companies here.
They have access to sophisticated technology that allows them to make better sales decisions based on their consumer data. Every single ecommerce website uses it, and at the end of the day, it’s what rakes in so much money for these companies.
Let’s look at Instagram, for example.
When you think of Instagram, what comes to mind? If I had to guess, I’d say you (and most people, including me), think about Instagram first and foremost as a photo-sharing app.
It’s so easy to spend hours scrolling through the photos and stories of other people who look like they’re having the time of their life. That’s exactly where the app gets you.
You see, Instagram’s success doesn’t come from the number of people who use it… or the volume of photos uploaded each day… or the number of times someone likes or comments on a post.
Underneath all of that photo-sharing, Instagram is actually one of the most sophisticated advertising platforms in the world. Its main product is the consumer data it collects to personalize the advertisements you see on your feed as you scroll through.
It works, too. Around 130 million Instagram users click through on shopping posts every single month. And 50% of the people who see a product or service on the app will visit the corresponding website to make a purchase.
Overall, Instagram made a whopping $13.86 billion in ad revenue last year, and that number is expected to hit upwards of $18 billion this year.
But Instagram isn’t alone. Every ecommerce website already does this, and it’s one of the reasons why the sector is booming so much in comparison to brick-and-mortar.
But what if there were a product out there that could change that and give brick-and-mortar the boost it needs to stay relevant far into the future?
Well, it might just be brick-and-mortar’s lucky year. Because one company has developed a brand-new way to track and analyze consumer data and help real-world stores better connect with their customers.And it all has to do with an intelligent vending machine. I’ll explain.
I recently spoke with the founder of a company that has developed patented software to take traditional vending machines straight to the future.
The software can analyze foot traffic, anonymous customer demographics, inventory, click-through and conversion rates, and more… in real time.
These analytics can give brick-and-mortar stores a valuable revenue boost by providing data that helps them make better decisions that will optimize their sales.
You know, as much as the pandemic has accelerated the shift to ecommerce, I don’t believe traditional retail is dead. It just needs a bit of a boost.
The ecommerce world has been using sophisticated data analytics for years. Bringing that same advantage to the real world can put brick-and-mortar on an even playing field with some of the biggest names in online shopping.And more than that, I think there’s a massive opportunity here for investors across the board. We’ve spent a long time talking about opportunities in ecommerce, but I also think the next generation of commerce-related technology will focus on reviving traditional shopping as we know it.
The company I just spoke with is doing it right now, and they have literally zero competition. Any other company who steps into this space will have a long way to go if they want a shot at competing with this startup.
Not to mention, this startup is accepting investors right now. I’m breaking down the details today, and I hope you’ll tune in.
This is one of the greatest portfolio opportunities I’ve ever seen in the startup world, but it likely won’t be open for long.
Just click here to get all the details.
I’ll be back soon with another update.
Until next time,
Neil Patel
Follow @angelsandentrepreneurs
