Neil here.

As of today, 25 different states have fully vaccinated more than half of their adult population.

For the entire country, that number sits at around 39%. The impact is significant.

Cities and states across the United States are lifting mask and social media mandates. The numbers of cases, hospitalizations, and deaths are going down. Offices and schools are making plans to return to in-person work and learning within the next few months.

It’s good news, and it’s finally starting to feel like life is (at least slowly) returning to how we remembered it before March 2020.

But what’s the final push? What might convince some of the people who haven’t yet gotten in line for a shot to do it soon?

Well, as we’ve seen over the last few weeks, the answer may lie with one of the business world’s best friends: Gamification.

Gamification is the idea of adding elements of game play to a product, a service, or an activity with the goal of encouraging sales or other engagement from customers or users.

We’ve seen it time and time again. And in the COVID vaccine world, some state officials are using gamification to encourage their residents to roll up their sleeves:

  • New York introduced the “Vax and Scratch” program, which will give free scratch-off lottery tickets, worth up to $5 million, to anyone vaccinated at one of 10 state sites.
  • Ohio’s Vax-A-Million lottery, which offers $1 million prizes or a full college scholarship, has seen more than 2.7 million signups as of yesterday.
  • And Maryland is picking one vaccinated resident every single day until July 4 for a $40,000 prize, with a grand final prize of $400,000.

I firmly believe that incentives like these will work to push more people toward the vaccine. We’ve already seen promising results in Ohio, for example, where the number of people who received one dose jumped by 73% between May 6 and May 18.

Lottery-type drawings are just one example, though. You likely use gamification more often than you think, just by going about your day-to-day activities.

Think about Starbucks. Their app literally rewards you with stars for making continued purchases, ultimately convincing you to keep coming back for more.

Airbnb offers the “Superhost” badge for anyone with exceptional reviews. Mint (and a host of other financial services apps) offer space for you to create your own savings goals and work toward them. And even fast food chains offer games – like McDonald’s Monopoly event – to keep pulling customers back to buy.

It’s a human-centered approach that makes dull activities – like buying a coffee, budgeting, or even a vaccine – more fun. Completing a gamified activity and getting some type of reward makes you feel like you’ve accomplished something, and encourages you to come back.

It sounds simple, but it works because happy customers are loyal customers.

And it’s estimated that even by increasing customer retention by just 5%, a company can see anywhere from a 25% to a 95% profit increase. That’s a powerful tool, both for the company and its investors.

As investors, we should always look out for the companies using that type of human-centered, “fun” approach to drive business growth… because that’s where the money’s going to be.

It’s the future of how we interact with products and services, and how their companies interact with us. And in the case of COVID vaccine rollout, it may very well be the answer to getting us back on our feet soon.

Right now, I’m also eyeing another piece of tech that, like the vaccine, is critical to the health of the U.S. economy. I got the scoop from my friend Michael Robinson, a tech expert, and I wanted to share it with you right away.

Getting this type of tech into the hands of every single American is a massive priority. It’s going to change how we do business, the way we communicate, and ultimately, the way we live… Yet not many people really know what it is.

But the moneymaking opportunity here? That’s what caught my eye.

Michael’s predicting that this tech could generate up to $3.1 trillion in wealth over the next decade.

And there are five different U.S. companies duking it out right now to lead the pack.

Michael is breaking down the details – and how you could get your hands on some of that wealth – in a special interview and report. Just click here check it out.

I’ll be back soon with another update.

Until next time,

Neil Patel

P.S. Right now, I’m also eyeing another piece of tech that, like the vaccine, is critical to the health of the U.S. economy. And experts predict it could generate up to $3.1 trillion in wealth over the next decade. Full story here.