David here.

When I’m choosing to invest in a company, I look for a very specific set of factors… and I usually don’t stray from those.

But there are always exceptions to the rule. Some companies just have that “wow” factor that grips me right from the start.

Let me explain.

Now is the best time to invest in startups that are thriving. And to me, the startups seeing the most success are the ones that exist on digital platforms.

It makes complete sense…

We live in a fully digital world, and I believe it’s going to remain a fully digital world until the end of time.

That’s why I primarily invest in companies that have a strong digital footprint: software, on-demand delivery services, digital banks, and the like.

That’s not to say non-digital companies won’t survive. They’re just going to have to work a lot harder to be successful in an increasingly online world.

And personally, I’m willing to invest in brick-and-mortar businesses… as long as they meet a very specific set of criteria.

Let’s dive into three questions I always ask before investing in a non-digital business… and two companies I’ve already evaluated that fit the bill.

1. Do I believe in the company’s management?

No company – digital or otherwise – will survive if it doesn’t have a strong and passionate founding team.

It’s easy to tell right from the start which teams are going to make it. They’re the ones with extraordinary business sense who are willing to devote hours and hours to perfecting their product or service.

That’s why I always take time to speak with the founding teams of each company I’m evaluating. Those introductory conversations really set the tone for what the rest of our potential investor/company relationship will look like.

If I’m not feeling the passion or business acumen at the beginning, chances are, it’s not going to look good down the line.

2. Is the company addressing a massive problem BETTER than anyone else?

Even brick-and-mortar businesses can solve critical problems.

However, I’ll only ever support the companies that are primed to blow their competition straight out of the water.

They have to prove to me that they have pinpointed what could be a perfect way to solve a problem… and then they have to act on it.

For a non-digital company to get my investment, they have to prove two things…

First, they need to prove that they’re operating in a large industry where there’s room for plenty of growth and market capitalization.

And second, they need to prove that they’re either already making money or are primed for intense growth very soon.

3. Does the company have a stellar cap table?

Sometimes, the best indicator of a company’s potential lies in its cap table.

In other words, who has already invested in this company, and who is on the company’s advisory board?

A well-managed cap table is an indicator that a company’s team knows what it’s doing. I’m not saying that every company needs to have an A-list celebrity or a Jeff-Bezos-style mogul on its list (If they do, though, that’s great!)…

But every company should have a suite of people who can add value to their operations. It could be a legal expert, or a marketing whiz, or someone who’s just very familiar with the industry.

That kind of cap table support shows me that a company is well-positioned for success.

Now, I’m not one to break my investing thesis often. It takes a very special kind of company for me to want to stray from my digital norm.

But today, I’ve got my eye on a couple of companies whose superstar characteristics have convinced me to invest my own money.

The first company has designed a fleet of self-driving scooters that will clear up sidewalks, doorways, and streets all across the country.

They’ve only been around for a year, but they expect to have constructed 1,215 scooter hotspot stations by the end of this year… each bringing in an estimated $20,000 in revenue.

That’s around $24 million… a number I like to see.

The second company is one that’s primed to take over the United States cannabis industry. They currently own 440,000 square feet of greenhouse space on 20 acres of land, outsizing their average competitor by at least 20X.

They’re positioned to rake in around $81 million per year based on their insane square footage… and they expect their product to be available in 200 dispensaries in a year’s time.

I’m sharing all the details on these two deal recommendations that come straight from the independent research team, plus four more that I believe have serious potential to be industry winners.

In fact, I trust these companies so much that I’m investing in each one… and today, you’ll have a chance to see how to invest right alongside me.

Just click here to enter the dealroom analysis meeting.

The doors are closing soon, and you don’t want to miss it.

Have a great weekend, and I’ll be back soon with another update.

Very best,

David Weisburd