I’m one of the easiest people to know.

I say what I think. I do what I want. And I don’t sugar coat things.

Surprisingly, this strategy has been instrumental to my success.

Let me give you an example.

A few weeks ago I visited my friend and fellow entrepreneur Todd Folk in Puerto Rico.

On the plane ride back, I listened to a podcast called Entrepreneur On Fire.

The guest said he was hosting a conference in a few weeks, right in San Juan where I had just been that morning.

Now, the conference was application-only. But one of my things is I love to apply for things – especially when they’re competitive. And since Entrepreneur On Fire gets over 1 million listens per month, this was perfect.

The funny thing about applications is, most people just assume they can’t get it. Instead of letting someone else tell them no, they reject themselves from the get go and do nothing.

This means everyone that applies, automatically stands out. So even if you don’t get selected, you get noticed.

It’s a win-win.

As soon as my plane landed, I applied. And by Wednesday night less than two weeks later I was back in Puerto Rico.

The event was limited to 100 attendees. Me and dozens of other entrepreneurs. I knew no one there, and to be honest, I felt a twang of imposter syndrome.

I was surrounded by people doing $40-50 million dollars a year. Sure, I do well. But that’s a whole other level.

Over the next two days we mingle, listen to the panel speakers, and trade stories over those tiny round tables you only find at networking events.

Friday morning, the main guy gets on stage with an announcement:

“Some of you in the crowd have a lot of knowledge to share. So I think we’re gonna set aside some time on Saturday to bring up some of you. If we think you’re one of those, we’ll just like, we’ll find you.”

That night, he finds me.

“Hey, you’ve made quite an impression on everybody. Everyone seems to be talking about you. Would you like to be on our panel?”

In the morning, there were six of us. I was the fifth to speak. So I did my spiel.

“I have this business with the UFC… a roofing company… a CBD company… a factory in Kansas City… and I do some personal development coaching… But it wasn’t always this way. I’ve also been shot in gang violence… my dad tried to kill me with a hammer… and I moved out and got emancipated at age 15. Etc…”

Then I handed the mic to the sixth guy, but the host took it, saying “Damn, how do you follow after that? What don’t you do?”

“Well,” I responded. “The one thing I don’t do is work more than 20 hours a week.”

If you measure success only in terms of revenue per year, I was the small fry in that room.

But that’s not the only way to measure success – and in my opinion, it’s not the best way either.

I love money. And I want to help you make a lot more of it.

But the reason I was picked out of that crowd of entrepreneurs to talk about my knowledge?

That has nothing to do with money.

It’s because I’m not afraid to be myself.

I’m not the most polished, and while on stage I definitely swore more than the other 5 speakers combined. But it’s who I am.

I don’t waste time and energy worrying what other people think of me. I don’t try to live someone else’s version of success. And if I don’t think what I’m doing with my life is worthwhile, I don’t do it.

I say what I think. I do what I want. And I don’t sugar coat things.

Because the crazy thing is, when you start living this way, you don’t have to fight for success.

It comes to you.

Until next time,

Abe